Roman Karpenko

Strategic marketing professional
drive the strategy to business results via effective team collaboration and exсellent individual contribution

Over 15 years I've been solving puzzles in marketing communications by finding perfect fit between the customers' needs, brands' features and products' benefits within the competitive context.

And the best worldwide agencies helped me to sharpen my skills - BBDO, DDB, TBWA - are not only weird acronyms, but a source of the deepest expertise in the field of marketing communications and brand building.

Successful solution of a multitude of cases in various industries for the leading brands formed a truly unique and versatile set of knowledge and skills, which was complemented by the many years experience of effective work at such a large matrix organisation as the Microsoft.

And I am constantly developing my skills not only in crafting brand strategies for different businesses (except for cigarettes, alcohol and gambling), but also in planning and execution of these strategies using the latest communication trends and MarTech tools.

Deep expertise in advertising and brand management, communication strategies development

Experienced in building brand while making sales via traditional media, digital tools and non-standard activations

Mastery of digital tools and sense of trends backed up by profound experience

Strategic Marketing
Expert

Business
Acumen

Digital
Expert

My Core Skills

Savvy in marketing research – know how to ask right people right questions to get valuable insights

Innate combination of creative and analytical mind helps me generate new ideas and realise the potential of team ideas

Marketing Research Expert

Creativity

Work Experience

• Develop and lead product marketing strategy across the consumer funnel
• Perform market researches and analytics to discover customer insights, to track performance of marketing investments
• Portfolio management
• Go to market management
• App promotion via brand \ performance channels

Brand \ Product Lead

• Build and execute marketing programs for Microsoft consumers business groups (Windows, Office, Skype, etc.)
in collaboration with global and regional teams
• Media planning and creative execution management
• Perform market researches to get consumers and business insights

Head of 360 Marketing and Digital

• Communication and brand strategies development
• Product portfolio management for the clients
• Consumer behavior studies
• New business

• Key account management of digital projects
• Digital advertising projects management
• New business development

Key Account Management (Digital focused)

Strategic Advertising Planning

Hobby

My favourite passions - solving puzzles and capturing the beauty of nature

Roman Karpenko

Strategic marketing professional drive the strategy to business results via effective team collaboration and exсellent individual contribution

Strategic marketing professional
drive the strategy to business results via effective team collaboration and exсellent individual contribution